● Social Strategist + Content Creator Kansas City, MO

As strategic as it is creative.

↑ Growth at a glance
↑141K+accounts reached · Instagram & Facebook
↑37.1KTikTok views in two weeks · from zero
↑98.1%of TikTok reach from the For You page
(About)

Chronically online — strategically so.

I help small businesses build a real presence online, combining social strategy, content creation, and brand storytelling into something intentional and on-brand.

I have a degree in marketing and I keep a close eye on where culture and trends are moving, so I can build content that meets the moment instead of chasing it. For a lot of businesses, that kind of consistency across platforms is the piece that gets overlooked.

Marketing degree Short-form video Brand voice Multi-platform Kansas City
Matti (MP) and her dog Tilly (Tills)
Kansas City-based · content & community
(Capabilities) What I do
Strategy

Social strategy & audits

A clear plan for where to show up, what to say, and why — grounded in what's already working.

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Video

Short-form video production

Concepting, filming, and editing Reels and TikToks built to stop the scroll.

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Content

Graphics & copywriting

Editorial graphics and on-brand copy that look considered, not templated.

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Voice

Brand voice & storytelling

Finding the human behind the brand and giving it a tone people actually want to follow.

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Planning

Content planning & calendars

A month of posts mapped to campaigns, seasons, and what's happening in the city.

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Insights

Analytics & reporting

Reading the numbers and turning them into the next round of content decisions.

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(Selected work) 01 / Case study

REGEN Integrative Wellness

Social strategy · Content · Copy — 2025–present

A Kansas City wellness clinic launching a full menu of services — IV therapy, red light, hormone care, GLP-1, peptides. I run the strategy, content, and copy across Instagram, Facebook & TikTok: editorial graphics, short-form video, and campaign moments tied to what's happening in the city.

A cohesive feed, start to finish.

I plan, design, and write the whole page, so the grid reads as one consistent, editorial brand rather than a string of one-off posts. Scroll through a slice of it.

@regen.iwc ↗
REGEN Instagram feed grid — part one REGEN Instagram feed grid — part two
141.2K
Accounts reached
6,148
Profile visits
2,114
Link clicks
2,083
Content interactions
Instagram + Facebook · Oct 2025 – Jun 2026 · built around campaign moments (clinic launch, FIFA World Cup tie-in, seasonal pushes) that drove reach well above baseline — peak day 9,473 reached.
● TikTok launch · account started June 3, 2026 @regenwellnessclinic ↗
37.1K
Post views
1.6K
Likes
531
Shares
58
Comments
98.1% of views came from the For You page — organic discovery, built from a standing start in the account's first two weeks.
Top video
Perimenopause Screening33.5K VIEWS
33.5K views · 1,346 likes · 548 shares · 57 new followers
The breakout post — 143 hrs of watch time.
REGEN World Cup IV special campaign graphic
World Cup IV SpecialCAMPAIGN
Reel
Come See Our SpaceSHORT-FORM VIDEO
$139 select IVs — immunity, detox, hangover graphic
Select IVs PromoCAMPAIGN
Reel
"Hormones Are Too Expensive"SKIT · VIDEO
How menopause changes your skin graphic
Menopause & SkinEDUCATION
Reel
Short-Form ReelVIDEO
Your medical weight loss Q&A graphic
Medical Weight Loss Q&AEDUCATION
The Friday Reset IV graphic
The Friday ResetSERIES
(Community & marketing)

Marketing that goes beyond the phone.

I connected REGEN with MOJO Cycling for a pop-up event — introducing MOJO's community to REGEN in person, building real local awareness and word-of-mouth, then keeping the connection going online.

REGEN services banner and table at the MOJO Cycling pop-up
Shared REGEN and MOJO Cycling Instagram collaboration post
(Get in touch)

Let's connect.

I'm open and searching for new opportunities. I'd welcome the chance to talk about how I could contribute to your team.

Email me ↗
Emailmattiperez14@gmail.com Phone620-272-4672 LinkedIn/in/mattisonperez